A/B split Last modified: Thursday, June 11, 2009
In e-mail marketing, A/B split is a marketing test method where an e-mail subscriber list is split into two groups; every other name in the list is sent one e-mail message and vise versa. The open and response rates to each message are tracked.
•E-mail this definition to a colleague• For internet.com pages about A/B split . Also check out the following links! ECommerce-Guide  ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services. How To: E-mail Mailing Lists 101  Helen Bradley explains why an e-mail mailing list is a must-have for your online store. Save with Do-It-Yourself E-Marketing  A look at GotMarketing's Campaigner tool for low-cost, self-service e-mail promotion. Campaigner includes a slew of templates for each. Small Biz Tips: How to Start E-mail Marketing  E-mail marketing offers one of the best advertising returns for any business, according to research by the Direct Marketing Association�but industry experts say that small businesses are slow to adopt e-mail marketing practices.	Electronic Mail Online Advertising catch-all churn e-mail e-mail address e-mail footer e-mail redirect newsletter open rate Give Us Your Feedback Shopping A B split Products Compare Products,Prices and Stores Shop by Category: Clothing 153 Store Offers Furniture 95 Store Offers Building Supplies 87 Store Offers