advertiser Last modified: Tuesday, January 29, 2008
In affiliate programs, the advertiser is the Web site owner or merchant who pays affiliates for sending traffic to their site to purchase or generate leads. Also called merchant. See "How Affiliate Marketing Works" in the "Did You Know..." section of Webopedia. Also see Refer-It.com, a directory of referral & affiliate programs for e-commerce, featuring information on over 6,500 affiliate programs.
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