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affiliate program
Last modified: Tuesday, January 29, 2008 

An automated marketing program where a Web advertiser or merchant recruits webmasters to place the merchant's banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from sales when the customer has clicked the affiliate link to get to the merchant's Web site Web site to perform the desired action, usually make a purchase or fill out a contact form. The most common types of affiliate programs include pay-per-click, pay-per-lead, and pay-per-sale.

See "How Affiliate Marketing Works" in the "Did You Know..." section of Webopedia.
Also see Refer-It.com, a directory of referral & affiliate programs for e-commerce, featuring information on over 6,500 affiliate programs.

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Related Links

ECommerce-Guide Affiliate Week Profile: Amazon Associates 
Launched in 1996, the Amazon Associates affiliate program is the granddaddy of all e-commerce affiliate programs. Amazon Associates has evolved over the years and currently offers a number of different opportunities for affiliates to profit from.

ECommerce-Guide Affiliate Week Profile: eBay Affiliates 
If you're looking for a way to earn income from eBay without having to actually sell anything yourself, the eBay affiliate program is something to consider.

ECommerce-Guide Affiliate Week Profile: Google AdSense 
Making money with Google is easily done. With a few basic guidelines, it's almost a sure bet your site can generate incremental revenue.

Refer-It.com 
The Refer-It database lists thousands of programs offered by e-commerce vendors that share revenue with Website owners.

Webopedia's 'Did You Know... How Affiliate Marketing Works?' 
Affiliate marketing is the term used to describe a revenue-sharing plan where an online automated marketing program lets Webmasters place an advertiser's banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from conversions when a customer has clicked the affiliate link and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser's site.

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related categories

Electronic Commerce

Online Advertising

related terms

affiliate

affiliate agreement

affiliate link

banner

banner ad rotater

banner rotater

click-through

contextual advertising

CPC

CPM

pay-per-click

pay-per-lead

pay-per-sale

pop-up

Web Browser

Web host

web log

Web site


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