An online marketing term applied to a system that utilizes
blogs and pings (short for pingback) to deliver
content and /or sites for indexing in search
engines with the ultimate aim of profit. Also called blog ping.
[Source: The
Blog Herald]
The Blog Herald The Blog Herald was founded by Duncan Riley in March 2003 as a premium source of blog and blogging related news for bloggers. It was the first blog dedicated exclusively to the news of the blogosphere and remains the longest (and largest) standing resource of its kind.
The Blog Herald: Understanding Blog and Ping The last six months has seen a massive rise in content theft blogs and spam blogs, and there's one thing these blogs usually have in common, and that's the whole "Blog and Ping" thing, but if you dont know what Blog and Ping is, don't feel bad, because most people don't.