cloaking Last modified: Tuesday, September 21, 2004
(1) Also known as stealth, a technique used by some Web sites to deliver one page to a search engine for indexing while serving an entirely different page to everyone else. There are opposing views as to whether or not cloaking is ethical. Opponents see it as a bait-and-switch, where a Web server is scripted to look out for search engines that are spidering in order to create an index of search results. The search engine thinks it is selecting a prime match to its request based on the meta tags that the site administrator has input. However, the search result is misleading because the meta tags do not correspond to what actually exists on the page. Some search engines, such as Lycos, Hotbot and Excite, even ban cloaked Web sites. Proponents of cloaking assert that cloaking is necessary in order to protect the meta data, as only the spider is supplied with the meta tags. Also see How Web Search Engines Work in the Did You Know . . . ? section of Webopedia. (2) In e-mail distribution, cloaking is the act of masking the name and address of the sender so that the recipient does not know who sent the e-mail.
•E-mail this definition to a colleague• For internet.com pages about cloaking . Also check out the following links! Ending The Debate Over Cloaking  Why people have traditionally cloaked, how XML feeds these days provide a form of approved cloaking and why the bigger issue to focus on isn't whether cloaking is allowed but instead whether paid content gets more liberal rules about acceptability. Search Engine Cloaking Stealth technology for the search engines. Web Site Cloaking and Search Engines Cloaking is where the page delivered to search engines is different from the one displayed to visitors. The purpose? To hide content from search engines. But should you use it?	Electronic Commerce Electronic Mail Ethics Search Engines e-mail meta tag search engine spider Give Us Your Feedback cloaking Products : Top Store Offers: Zappos.com  99.00Ugg reimagines the sweater dress for warmer climes in the Hooded Cloak . Generous hoody, wide short sleeves, and lace-up front offer endless style. W... eBay  59.95eBay offers you smart deals and the widest selection, ranging from everyday basics to things that are as unique as yourself. With millions of items to... Overstock.com  117.99This handmade creation is offered in partnership with NOVICA, in association with National Geographic. Product Features: Wrap yourself in warmth and c... eBay  59.95eBay offers you smart deals and the widest selection, ranging from everyday basics to things that are as unique as yourself. With millions of items to... Amazon  14.40(LD S930) Compare all matches: 106 Store Offers