A type of
affiliate marketing where the
affiliate uses their own branding to send visitors
through
affiliate links. For example, an
affiliate may set up their own branded Web store. However, when visitors click a
product link, the link is an affiliate link to purchase the product from the
online advertiser.
See "How
Affiliate Marketing Works" in the
Did You Know... section
of Webopedia.
Also see Refer-It.com, a directory of
referral & affiliate programs for e-commerce, featuring information on over
6,500 affiliate programs.