Acronym for
fear, uncertainty and doubt. It is a
marketing term that is often used to cast a shadow over a competitor's product
when your own is unable to compete. FUD is a technique used by larger companies
who have a large market share. The FUD acronym was first freely defined by Gene
Amdahl after he left
IBM to found his own company, Amdahl
Corp, with this statement: "FUD is the fear, uncertainty, and doubt that IBM
sales people instill in the minds of potential customers who might be
considering Amdahl products."
