The Long Tail search Last modified: Wednesday, November 07, 2007
A phrase coined by Wired editor Chris Anderson in an article published by Wired in October 2004, which later became a book published by Hyperion in July 2006. In his discussion Chris Anderson says The Long Tail is the theory "that our culture and economy is increasingly shifting away from a focus on a relatively small number of 'hits' (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. Narrowly-targeted goods and services can be as economically attractive as mainstream fare." [Source: The Long Tail] Based on this theory presented by Anderson, The Long Tail search expands on the theory that media and entertainment industries need to push the niche avenues of mainstream popular products. In search queries it is important to tap the main and most common search terms (the head of the list), but also all the keywords and queries that fall along the talk of the search; which are the lesser searched for associated and related keywords.
•E-mail this definition to a colleague• For internet.com pages about The Long Tail search . Also check out the following links! ECommerce-Guide  ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services. Search's Long Tail  The point I was explaining in that article is that there are a large number of queries that happen far less often than the "leading" terms like "shoes" or "running shoes" at the head of the list. Most queries form the long tail that's illustrated behind the head. Tap into the tail, and you've got sizable traffic, as well as traffic that often is reported to convert better than less general terms. The Long Tail  A public diary on themes around a book. The Long Tail  An analysis of the sales data and trends from these services and others like them shows that the emerging digital entertainment economy is going to be radically different from today's mass market. If the 20th- century entertainment industry was about hits, the 21st will be equally about misses.	Business Tools Electronic Commerce Search Engines keyword search engine search engine marketing search engine optimization searchandizing Give Us Your Feedback Shopping The Long Tail search Products Compare Products,Prices and Stores Shop by Category: Flashlights 57 Store Offers Toys 29 Store Offers Sport and Outdoor 46 Store Offers Auto Parts and Accessories 295 Store Offers Garden 11 Store Offers