acquisition cost Last modified: Thursday, June 11, 2009
In e-mail marketing, the acquisition cost or cost of acquisition is the actual cost of generating one single lead, new subscriber or customer. The acquisition cost is usually determined by dividing the total cost of a single e-mail marketing campaign by the number of leads, subscribers or customers.
•E-mail this definition to a colleague• For internet.com pages about acquisition cost . Also check out the following links! ECommerce-Guide  ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services. How To: E-mail Mailing Lists 101  Helen Bradley explains why an e-mail mailing list is a must-have for your online store. Save with Do-It-Yourself E-Marketing  A look at GotMarketing's Campaigner tool for low-cost, self-service e-mail promotion. Campaigner includes a slew of templates for each. Small Biz Tips: How to Start E-mail Marketing  E-mail marketing offers one of the best advertising returns for any business, according to research by the Direct Marketing Association�but industry experts say that small businesses are slow to adopt e-mail marketing practices.	Electronic Commerce Electronic Mail Online Advertising catch-all e-mail e-mail address e-mail footer e-mail forward open rate Give Us Your Feedback Shopping acquisition cost Products Compare Products,Prices and Stores Shop by Category: Lighting 253 Store Offers Drive Cases 12 Model Matches Magazine and Newspaper Subscriptions 14 Model Matches Books 348 Model Matches Toys 18 Store Offers